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Identiv, OTACA Tequilla Develop NFC-Enabled Smart Packaging

NFC offers consumers opportunity to connect with brand while validating its authenticity.

Smart packaging offers the key stakeholders – brand owners, retailers and consumers – the opportunity to connect with each other while also gaining their own individual benefits. In particular, consumers have the ability to learn more about the brand, which helps develop brand loyalty, while also being able to authenticate the product. The brand benefits as consumers can place new orders through the app while also learning more about the company. The  recent partnership between Identiv and OTAC...

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